I’m Sophie — born a Brit, wannabe Kiwi, and lover of all things outdoors (preferably ending the day with a Corona in hand).

We came to New Zealand on our OE back in 2009 and never left. It completely stole our hearts. These days, I call Christchurch home with my husband Dave, our two kids, a cat, and a small jungle of houseplants I’m determined to keep alive. I make a mean lasagne and love a good sports movie.

I’ve got a degree in Leisure and Sports Management (not exactly a direct line to what I do now!), and spent years in account management, communications, and web before finding my place in digital marketing. It turns out helping small businesses show up online in a real, simple, and affordable way is what I love most.

Why? Because I’ve seen how overwhelming the online world can feel when you’re running a business, and I know it doesn’t have to be. My goal is to make it easier for small business owners to look good online, attract the right people, and feel proud of what they’re putting out there.